BRIDGE modular sofa
TIPTOE
2024, Product, Photography, Commercial

For the launch of the BRIDGE modular sofa by TIPTOE, we crafted a visual narrative that highlights the product's clean lines and adaptable design. The shoot took place in a Haussmannian-inspired space designed by architecture studio HEJU, characterized by its clean lines and pastel tones. This refined environment provided a serene backdrop, allowing the BRIDGE collection's versatility and minimalist elegance to take center stage. Through thoughtful composition and natural lighting, the images aim to reflect the sofa's functionality and aesthetic appeal in contemporary living spaces.

Creative Direction: Tiptoe (Laurene Chabrol, Alexandre Picciotto)
Set Design & Curation: Antoine Meffre Chol
Production: Tiptoe
Location: Appartement République, Paris (FR) by HEJU