UNIT shelving system
TIPTOE
2024, Product, Photography, Commercial

Shot in close collaboration with the team at TIPTOE, this series explores the UNIT storage system- a modular, minimalist solution designed for endless configurations. With a focus on form, materiality, and everyday use, the images aim to reflect the system’s versatility and bold, functional aesthetic. The shoot took place in Maison Commune- a generous, luminous space in Pantin designed by the architect office Plan Común. This unique setting, with its raw textures and open volumes, provided an inspiring and authentic backdrop.

Creative Direction: Tiptoe (Laurene Chabrol, Alexandre Picciotto)
Set Design: Elsa Lagunas
Curation: Antoine Meffre Chol
Production: Tiptoe
Location: Maison Commune, Pantin (FR) by Plan Común